Chris Leon Rocks Pedalboard.js
Creative Tech takes many forms.
Chris Leon Rocks Pedalboard.js
Creative Tech takes many forms.
Moonshot is competing in KCSourceLink’s KC Battle of the Brands. Help us survive and advance by voting for us in the Innovation Bracket.
There’s a lot of talk about how iBeacons will revolutionize indoor location – how they’ll allow for incredibly precise context-aware content and notifications inside your apps.
But one point we’ve not seen many talking about is their effect on showrooming.
Showrooming, according to Wikipedia, is “the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but then shopping online to find a lower price for the same item.”
The Amazon app is the perfect example of this. Kick open the app in store, scan a barcode, see if the product is cheaper on Amazon, buy it on your phone, then have it on your doorstep in two days.
Showrooming is making it difficult for brick and mortar retailers to compete with online merchants, especially considering the tax advantages to selling online.
But, imagine how the problem could be exasperated in an iBeacon-saturated world, where every aisle is broadcasting its identity to your apps.
What if Amazon rolled out a small update tonight that added a simple unnoticeable feature to their existing app? Imagine it just did one thing: every time someone scans a barcode with the Amazon app, the app records the list of iBeacons that are broadcasting in the area and reports home to Amazon for data collection.
Imagine the massive database of information Amazon could compile that ties specific product UPCs to individual aisles in retail stores. What would the repercussion be?
Well, imagine that Amazon makes another update to their app in a year or so once iBeacons become more common.
Now, whenever you stand in an iBeacon-enabled store aisle, the Amazon app automatically displays a list of products in your area with their prices on Amazon, enticing you to buy. You don’t even need to scan a barcode. It conveniently knows what’s around you, and possibly even price-matches products based on what previous customers may have reported in that aisle.
Furthermore, what if Amazon could upsell you on a product with a push notification? They already know what your interests are and have perfected the art of recommending products to you, so what if you got a push notification walking past the electronics aisle for that digital camera you’ve been considering. “Canon EOS Rebel T3i nearby if you’d like to try it in person.” Amazon could tell you to go look at it, to try it out, then buy it online, cheaper, with a tap in their application.
iBeacons are an incredible idea, but they carry with them an uncomfortable truth brands will have to face: They can dramatically improve your customer experience, but your brand has no control over how the technology gets used by others.
It’s a possibility that showrooming will only worsen, even when brands suppose they are making it easier for their customers to find and buy the products they want in store.
Moonshot is looking for a few good geeks. We have positions open for a Creative Technologist, an Experience Designer and a Technoculturist. Check ‘em out and apply. Feel free to share widely. - Mark
That’s the question we’ve set out to answer in the soon-to-arrive world of iBeacons. iBeacons give us much more granular information about the location of mobile devices than existing technology, especially in those hard-to-reach-by-GPS places.
So, while we wait for our actual BLE beacons to arrive, we’ve set up our iDevices in the office to function as transmitters and are making attempts to guess a smartphone’s location.
var point = triangulate( [0, 0], 7, [10, 0], 7, [5, 10], 5 );
The three arrays provide the fixed locations of the beacons (x, y), and the radius value represents the device’s distance reading from each. The function returns a point which represents the most accurate of six possible intersection points between the beacon broadcast signals.
We’ll let you know how it goes when our actual beacons arrive!
We ordered a Spark Maker Kit this morning. It’s exciting to see the price of Internet-enabled microcontrollers continue to fall as more and more competitors enter the market.
For the Spark, you get Internet connectivity, a cloud editor, and a RESTful API straight out of the box, which is the perfect recipe for building your own cloud-enabled hacks.
I went to CES 2014 and all you get is this lousy PDF. Here’s a quick scouting report of sights and thoughts from CES. It was both overwhelming and underwhelming, but the highlights include: wearables, 3D printing, connected cars, and lots of bluetooth speakers and iPhone cases. OK, those aren’t all highlights.
It seems that the brainiacs behind image recognition have made it much easier to do real-world print ad recognition. I’ve seen several similar apps, but this is the first that seems to work well with only partial captures of print pieces.
Facebook released Facebook WiFi this week.
Here’s how it works:
1. You configure your router for Facebook WiFi at your business location.
2. Consumers who connect to your wireless network are prompted to check in to your business on Facebook in exchange for free Internet access. (They can opt out of the check-in too.)
It’s been said that useful is the new cool, and Facebook has made a compelling case for consumers to broadcast their brand patronage to their social network by providing them with some nearly irresistible utility.
Here’s how it benefits everyone.
Facebook benefits by causing more users to engage with the Facebook platform, especially the check-in feature. It’s unclear whether or not users will need a Facebook account to use the service, but if so, that’s another huge benefit to Facebook (account creation/retention for patrons of Facebook WiFi businesses). Facebook also would be able to gather even more massive amounts of data about user behavior online. Lastly, the service requires businesses to create a Facebook Page to use the service, which could lead to even more engagement and revenue from small businesses. For Facebook, it’s a huge win.
Businesses benefit because for little or no cost, they can entice their customers to promote their brand (check-in) on their Facebook stream. For smaller businesses or those hoping for an extra push on social media that wouldn’t have happened naturally, this is an option they might consider.
Consumers get free WiFi at businesses they frequent, which is the driver for the whole equation.
It’s one smart move by Facebook that broadens further the reach of their platform and data collection into the physical world while providing a little promotional benefit to businesses who use it as well.
An interesting post by Daniel Hastings talks about his ambitious installation of a mesh network for his students in Somaliland.
Aside from being an inspiring read and demonstrating a great attitude toward problem-solving and learning, it’s whet our appetite to learn a bit more about Commotion, the open source software toolkit Daniel used to support the infrastructure.
The Economic Times published an article by R/GA chairman Bob Greenberg about what he sees happening in the coming year.
One trend on Mr. Greenberg’s list really caught my attention.
Agencies as business transformation consultants -Agencies will transform into broad ranging companies that provide business transformation consulting, product innovation, technology innovation (development of digital services for brands), brand development and a myriad of production capabilities.
That concept is central to why Moonshot exists. It’s our goal to broaden the types of services we provide our clients. Digital innovation is one of the ways we push at the edges of traditional advertising agency roles.
It’s going to be an interesting year for sure! To see Bob Greenberg’s other predictions for 2013, you can read the entire article here.
For our Reinventing Retail exhibition, I created a face recognition display that would show ads according to who was looking at the display. So any time the app recognized a face, it would snap a photo and send it to the ReKognition API to be compared against our database of faces.
Over the course of the exhibition, the app captured nearly 2,000 photos. I wondered what it would look like if I stitched them all together in a movie. So here it is!
It kinda reminds me of Kyle McDonald’s “People Staring at Computer" project.
In my attempt to get a physical volume meter working, I accidentally created a robot that really digs the Black Keys.
Tobii Gaze Tracker Experiments
We got our hands on a Tobii Gaze Tracker and wanted to take it for a spin to see what it could do. I found a really great Java binding for their C++ SDK. That means I could use it to control Processing sketches.
To start off, I created two sketches. The first one you’ll see in this video is just a grid of “ice cubes” that the viewer can melt away just by staring at them. The second is an adaptation of a particle engine drawing program I had created earlier. All the drawing particles in the sketch are attracted to the point on the screen that I’m looking at.
My first impression? The tracking is pretty darn good but incredibly shaky. That makes sense since the device is translating incredibly small movements into a much larger context. With my very first attempt, I just drew a black dot on the screen where the Tobii had determined I was looking. That dot looked like an over-caffeinated ant, jittering around all over the place. Also, your eyes are much better at quick motions rather than slow, controlled movements. So controlling something on screen with your eyeballs is quite a mindtrip.
Why companies who embrace technology in useful ways will win over the millennial generation.
I shared a few thoughts about the Future of Retail with PSFK, along with co-author, Jeff Fromm. As Millennials become a dominant force in the consumer economy, retailers who learn to accommodate Millennials’ tech-centricity by creating distinctive and convenient shopping experiences will have a huge advantage.